Meet Aytza.
While advising some of the most innovative health and tech companies in the world—first at McKinsey, where she led the Health Tech Network, and later while building the consultancy at Rock Health—Aytza founder Sari Kaganoff saw the same challenge again and again.
Brilliant leaders were making high-stakes, company-defining decisions after hours, while spending their days building and scaling teams, products, and markets.
Traditional consulting was designed for a slower world. AI could surface ideas, but too often it created an echo chamber that amplified noise instead of delivering clarity. Neither gave leaders what they truly needed: fast, data-backed insight they could trust.
That gap led to a realization: the world needed a new model. One that fused the depth of human expertise with the precision and speed of technology - designed for startups.
That model became Aytza—the Hebrew word for guidance.
Aytza represents the future of strategy: a Strat Tech company built to bring rigor, clarity, and momentum to every big decision.
The people behind Aytza.
We’re a team of advisors, analysts, and technologists who believe clarity is a catalyst.
Sari has over a decade of experience advising healthcare leaders on commercial, GTM, and growth strategy. She built and led Rock Health’s consulting team and co-led McKinsey’s Health Tech Network. She served as an advisor to Rock Health’s venture fund and is an angel investor. Her approach is pragmatic, data-driven, and grounded in real-world insight. Sari owns (and wears!) over a hundred hats!
Ali helps build the AI infrastructure and data sets that power Aytza. His experience as an R&D Scientist at Apotex and in Quality Assurance at Cardinal Health shaped his mix of analytical curiosity and precision. He holds an MBA and MPH from Dartmouth College. Ali and his wife have two pet rabbits, Cotton Candy and Snowy, who firmly rule the household.
JRC has spent 8+ years supporting health tech and AI startups and Global 500 companies on GTM, growth, and operational execution. Her background as a founder and operator has shaped her tactical, in-the-trenches approach. JRC is finally living her childhood dream of running away with the circus (well, trapeze school) and her nine-year-old self couldn't be prouder.
What we value.
Radical
Honesty
Direct, jargon-free insight that cuts through the noise and helps leaders act decisively.
Pragmatic
Rigor
Clarity that stands up to real-world scrutiny—from your board, investors, and your own standards.
Empowering
Leaders
We don’t replace your judgment; we strengthen it. Our role is to give you clarity, data, and structure to move forward with confidence.
Curiosity Fueled
by Technology
Always exploring better questions and sharper tools to deliver faster, more precise insight.
Building the Future of Strategic Decision-Making.
Aytza is building a new model for strategic decision-making — powered by evolving technology, grounded in data, and informed by real-world insight.