Health In Her Hue was at a key inflection point. The company needed to identify a new customer segment and associated business model for the next stage of growth, and the options in front of them came with very different implications for the business. The team needed a clear, structured, data informed way to compare the options and understand the tradeoffs so they could align on the right direction.
Our Approach
Aytza created the input the leadership team needed to make a confident decision in just two weeks:
- Generated a list of 15 viable business models and services for the customer types HIHH was considering
- Detailed profiles of each model, covering value prop, revenue potential, monetization model, sales cycle, operational needs, buyer profile, and market examples
- Framework assessing the models by HIHH fit and expected revenue
- Decision tool the team could use to discuss and weigh the options
- Clear next steps and action items to reach the next decision stage
- Concise pre read and summary to structure the offsite
Sari joined the leadership workshop to walk through the options, answer questions, and support the discussion.
The Results
The leadership team went into the offsite with a shared understanding of the business model options and what each would mean for the future of the company. The materials helped structure the conversation and supported a productive, focused discussion.
“Our team offsite was incredibly productive, and the materials and overview you provided were instrumental in shaping the depth of our discussions and decisions on next steps.”
— Ashlee Wisdom, CEO, Health In Her Hue
In just two weeks, HIHH gained clarity on a complex set of choices that had been hard to compare. The work gave the team a solid foundation for strategic discussion and set them up to move forward with focus and confidence.
