Aytza ideas

Perspectives, insights, and other pajama time musings

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Aytza - Built for the Startup Climb

Building a startup requires climbing a series of hurdles

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D2C vs. B2B in Healthcare: How and When to Juggle Both

Some thoughts on the reasons to go D2C first in healthcare

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Is Strategy a Dirty Word or a Secret Weapon?

Startups CEOs don’t like the word “strategy”